《商业周刊》2003年全球100品牌最新排名（附完全名单）

根据《商业周刊》全球100品牌排名，韩国的三星电子连续第二年使品牌升值最大。品牌价值猛增了31%，达到108.5亿美元，排名第25位。三星电子去年的品牌价值增加了30%，排名第34。

　　可口可乐连续第五年排名第一，价值704.5亿美元，比2002年增加了1%。美国公司主宰了排名，有62家入选。排名前十位的品牌与去年相同，顺序也没变，值得注意的是，AT&T掉出了排名。

　　排名二到十位的是：微软、IBM、通用电气、英特尔、诺基亚、迪斯尼、麦当劳、万宝路、梅塞德斯奔驰。

　　还有四家公司的品牌价值也有很大增长。惠普上涨了18%，SAP上涨了14%，戴尔上涨了12%，欧莱雅上涨了10%。无家大幅下降的品牌是：路透下跌了28%；柯达下跌了19%；福特汽车下跌了16%；爱立信下跌了12%；必胜客下跌了12%。（以上内容编译：搜狐IT Unifytruth）

以下内容来自《商业周刊》，查看全文点入：

前十大排名：

2003
Brand
Rank

Brand Name

2003
Brand
Value
($Mil)

2002
Brand Value
($Mil)

Change in
Brand Value
(%)

Parent Company

Country

1
COCA-COLA
70.45
69.64
1
Coca-Cola Company
U.S.

2
MICROSOFT
65.17
64.09
2
Microsoft Corp.
U.S.

3
IBM
51.77
51.19
1
IBM" target=_blank>International Business Machines Corp.
U.S.

4
GE
42.34
41.31
2
General Electric Company
U.S.

5
INTEL
31.11
30.86
1
Intel Corp.
U.S.

6
NOKIA
29.44
29.97
-2
Nokia Corp.
Finland

7
DISNEY
28.04
29.26
-4
Walt Disney Company
U.S.

8
MCDONALD’S
24.70
26.37
-6
McDonald’s Corp.
U.S.

9
MARLBORO
22.18
24.15
-8
Philip Morris Companies Inc.
U.S.

10
MERCEDES
21.37
21.01
2
DaimlerChrysler AG
Germany

11
TOYOTA
20.78
19.45
7
Toyota Motor Corp.
Japan

12
HEWLETT-PACKARD
19.86
16.78
18
Hewlett Packard Company
U.S.

13
CITIBANK
18.57
18.07
3
Citigroup Inc.
U.S.

14
FORD
17.07
20.40
-16
Ford Motor Company
U.S.

15
AMERICAN EXPRESS
16.83
16.29
3
American Express Company
U.S.

16
GILLETTE
15.98
14.96
7
Gillette Company
U.S.

17
CISCO
15.79
16.22
-3
Cisco Systems Inc.
U.S.

18
HONDA
15.63
15.06
4
Honda Motor Company
Japan

19
BMW
15.11
14.42
5
Bayerische Motoren Werke AG
Germany

20
SONY
13.15
13.90
-5
Sony Corp.
Japan

21
NESCAFE
12.34
12.84
-4
Nestl?S.A.
Switzerland

22
BUDWEISER
11.89
11.35
5
Anheuser-Busch Companies, Inc.
U.S.

23
PEPSI
11.78
11.14
6
Pepsico, Inc.
U.S.

24
ORACLE
11.26
11.51
-2
Oracle Corp.
U.S.

25
SAMSUNG ELECTRONICS
10.85
NA
31
Samsung Corporation
S. Korea

26
MORGAN STANLEY
10.69
11.20
-5
Morgan Stanley
U.S.

27
MERRILL LYNCH
10.52
11.23
-6
Merrill Lynch & Company, Inc.
U.S.

28
PFIZER
10.46
9.77
7
Pfizer Inc.
U.S.

29
DELL
10.37
9.24
12
DELL" target=_blank>Dell Corp.
U.S.

30
MERCK
9.41
9.14
3
Merck & Company
U.S.

31
JP MORGAN
9.12
9.69
-6
JP Morgan Chase & Company
U.S.

32
NINTENDO
8.19
9.22
-11
Nintendo Company, Ltd.
Japan

33
NIKE
8.17
7.72
6
Nike Inc.
U.S.

34
KODAK
7.83
9.67
-19
Eastman Kodak, Inc.
U.S.

35
SAP
7.71
6.77
14
SAP AG
Germany

36
GAP
7.69
7.41
4
Gap Inc.
U.S.

37
HSBC
75,65.05
NA
NA
HSBC Holdings plc
Britain

38
KELLOGG’S
7.44
7.19
3
Kellogg Company
U.S.

39
CANON
7.19
6.72
7
Canon, Inc.
Japan

40
HEINZ
7.10
7.35
-3
HJ Heinz Company
U.S.

41
GOLDMAN SACHS
7.04
7.19
-2
Goldman Sachs Group, Inc.
U.S.

42
VOLKSWAGEN
6.94
7.21
-4
Volkswagen AG
Germany

43
IKEA
6.92
6.54
6
Ikea International A/S
Sweden

44
HARLEY-DAVIDSON
6.77
6.27
8
Harley-Davidson, Inc.
U.S.

45
LOUIS VUITTON
6.71
7.05
-5
LVMH Mo雝 Hennessy Louis Vuitton
France

46
MTV
6.28
6.08
3
Viacom, Inc.
U.S.

47
L’OREAL
5.60
5.08
10
L’Or閍l SA
France

48
XEROX
5.58
5.31
5
Xerox Corp.
U.S.

49
KFC
5.58
5.35
4
Yum! Brands, Inc.
U.S.

50
APPLE
5.55
5.32
4
Apple Computer, Inc.
U.S.

51
PIZZA HUT
5.31
6.05
-12
Yum! Brands, Inc.
U.S.

52
ACCENTURE
5.30
5.18
2
Accenture Ltd.
U.S.

53
GUCCI
5.10
5.30
-4
Gucci Group N.V.
Italy

54
KLEENEX
5.06
5.04
0
Kimberly Clark Corp.
U.S.

55
WRIGLEY’S
5.06
4.75
7
W.M. Wrigley Jr. Company
U.S.

56
COLGATE
4.69
4.60
2
Colgate Palmolive Company
U.S.

57
AVON
4.63
4.40
5
Avon Products
U.S.

58
SUN MICROSYSTEMS
4.46
4.77
-6
Sun Microsystems, Inc.
U.S.

59
PHILIPS
4.46
4.56
-2
Koninklijke Philips Electronics N.V.
Netherlands

60
NESTLE
4.46
4.43
1
Nestl?S.A.
Switzerland

61
CHANEL
4.32
4.27
1
Chanel S.A.
France

62
DANONE
4.24
4.05
5
Groupe Danone
France

63
KRAFT
4.17
4.08
2
Kraft Foods Inc.
U.S.

64
AOL
3.96
4.33
-8
AOL Time Warner, Inc.
U.S.

65
YAHOO!
3.90
3.86
1
Yahoo! Inc.
U.S.

66
TIME
3.78
3.68
3
AOL Time Warner, Inc.
U.S.

67
ADIDAS
3.68
3.69
0
Adidas AG
Germany

68
ROLEX
3.67
3.69
0
Montres Rolex S.A.
Switzerland

69
BP
3.58
3.39
6
BP PLC
Britain

70
TIFFANY & CO.
3.54
3.48
2
Tiffany & Co.
U.S.

71
DURACELL
3.44
3.41
1
Gilette Company
U.S.

72
BACARDI
3.43
3.34
3
Bacardi & Company Limited
Bermuda

73
HERMES
3.42
NA
NA
Herm鑣 International
France

74
AMAZON.COM
3.40
3.18
7
Amazon.com Inc.
U.S.

75
CATERPILLAR
3.36
3.22
5
Caterpillar Inc.
U.S.

76
REUTERS
3.30
4.61
-28
Reuters Group PLC
Britain

77
LEVI’S
3.30
3.45
-5
Levis Strauss & Co.
U.S.

78
HERTZ
3.29
3.36
-2
Ford Motor Company
U.S.

79
PANASONIC
3.26
3.14
4
Matsushita Electric Industrial Company
Japan

80
ERICSSON
3.15
3.59
-12
Telefonaktiebolaget LM Ericsson
Sweden

81
MOTOROLA
3.10
3.42
-9
Motorola Inc.
U.S.

82
HENNESSY
3.00
NA
NA
LVMH Mo雝 Hennessy Louis Vuitton SA
France

83
SHELL
2.98
2.81
6
Royal Dutch Petroleum Company
Brit./Nether.

84
BOEING
2.86
2.97
-4
Boeing Company
U.S.

85
SMIRNOFF
2.81
2.72
3
Diageo PLC
Britain

86
JOHNSON & JOHNSON
2.71
2.51
8
Johnson & Johnson
U.S.

87
PRADA
2.53
2.49
2
I Pellettieri d’Italia S.p.A.
Italy

88
MOET & CHANDON
2.52
2.45
3
LVMH Mo雝 Hennessy Louis Vuitton
France

89
NISSAN
2.50
NA
NA
Nissan Motor Co., Ltd.
Japan

90
HEINEKEN
2.43
2.40
1
Heineken NV
Netherlands

91
MOBIL
2.41
2.36
2
Exxon Mobil Corp.
U.S.

92
NIVEA
2.22
2.06
8
Beiersdorf AG
Germany

93
STARBUCKS
2.14
1.96
9
Starbucks Corp.
U.S.

94
BURGER KING
2.12
2.16
-2
Diageo PLC
U.S.

95
RL/POLO
2.05
1.93
6
Polo Ralph Lauren Corporation
U.S.

96
FEDEX
2.03
1.92
6
Fedex Corp.
U.S.

97
BARBIE
1.87
1.94
-3
Mattel Inc.
U.S.

98
WALL ST. JOURNAL
1.76
1.96
-10
Dow Jones & Company Inc.
U.S.

99
JOHNNIE WALKER
1.72
1.65
4
Diageo PLC
Britain

100
JACK DANIELS
1.61
1.58
2
Brown-Forman Corp.
U.S.